Marketing of luxury apartments
and office space
Marketing of luxury apartments and office space
A new mixed-use city centre district has been developed from the famous Gerling office quarter in the city centre of Cologne. The project included new office buildings and the full refurbishment of various old buildings into upmarket condominium apartments. After a sluggish start to the marketing of the approx. €400 million investment, we started our campaign with location marketing. Social media, printed advertising and on-site hoardings concentrating on the central theme were extremely successful. The marketing material for the sale of the apartments and the letting of the offices involved all types of printed media and superb visualisations. There were a number of major events with thousands of visitors over several days plus small events, which created huge interest locally. We invested significant effort into the creation of the Facebook page, which recruited thousands of followers over a short period of time, even for the upscale units.
Client: Immofinanz, Wien